Franchisor Database
Go Beyond the Brochure
Dive deep into the financial and operational data that matters. A critical tool for consultants advising clients, investors vetting opportunities, and anyone needing to understand the competitive landscape.
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McDonald's
Franchise Snapshot
Initial Investment (Item 7)
$550k - $1.2M
Royalty Fee (Item 6)
5.0%
of Gross Sales
Avg. Unit Volume (Item 19)
$1.85M
5-Yr Unit Growth (Item 20)
+28%
Deep FDD Insights
The Data You Need for Due Diligence
We extract and standardize the most critical data points from Franchise Disclosure Documents so you can perform comprehensive analysis with ease.
Analyze the Complete Financial Picture
Understand the true cost of ownership and the potential for profitability by analyzing standardized fee data and financial performance representations.
- Item 19: Compare Financial Performance Representations (FPRs) across brands.
- Item 7: Get a clear view of the estimated initial investment range.
- Items 5 & 6: Track ongoing costs like royalties and marketing fees.
Financial Overview - McDonald's
Avg. Unit Volume (Item 19)
$1,850,000
Initial Investment (Item 7)
$547,000 - $1,230,000
Royalty Fee
5.0%
Ad Fund
4.0%
Gauge System Health & Stability
Use Item 20 data to track historical growth, franchisee turnover, and system stability over a five-year period to identify healthy, growing systems and avoid those in decline.
- Track 5-year trends in total unit count.
- Analyze franchisee turnover and transfer rates.
- Differentiate between franchised and company-owned unit growth.
Item 20: Total Units (5-Year Trend)
| Year | Franchised | Company | Total | Growth |
|---|---|---|---|---|
| 2019 | 13,122 | 750 | 13,872 | - |
| 2020 | 13,311 | 712 | 14,023 | +1.1% |
| 2021 | 13,603 | 688 | 14,291 | +1.9% |
| 2022 | 13,912 | 651 | 14,563 | +1.9% |
| 2023 | 14,355 | 605 | 14,960 | +2.7% |
Data-Driven Decisions
How Professionals Use Our Data
A Private Equity Firm Evaluating an Acquisition
"We were looking at acquiring a mid-market fitness franchise. Franchimp's standardized Item 20 data allowed us to quickly benchmark their 5-year unit growth against their direct competitors. We identified a concerning trend of slowing growth that wasn't apparent in their pitch deck, which fundamentally changed our valuation."
An Aspiring Franchisee Choosing a System
"The ability to compare the Item 19 financial performance reports side-by-side was a game-changer. I could see the real-world earnings potential across different brands, which gave me the confidence to move forward with a system that had a strong, transparent FPR."
Frequently Asked Questions
Our data is meticulously extracted and standardized from the Franchise Disclosure Document (FDD), the legal document U.S. franchisors are required to file annually. This ensures the information is verified and reliable.
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Make your next investment with confidence. Unlock the data you need to perform comprehensive due diligence and outsmart the competition.